Based in Springdale, Arkansas · Working wherever you're located

We build the
foundation your
business runs on.

Websites, Google listings, missed-call text-back and advertising for businesses anywhere in the U.S., started in Springdale, Arkansas. We help you start or grow your business by attracting new customers and lowering your cost per lead. You create the business. We help you build it.

Published pricing Websites from $600 · Text-back $400/mo Every price published. No quotes

Serving contractors, home services, auto and detailing, restaurants, retail, real estate, salons, fitness, professional services, landscaping and startups anywhere in the U.S.

The numbers

  • About 30 seconds until a missed caller gets a text back.

  • 7 days from first call to a Starter site being live.

  • 24/7: your Google listing answers hours, directions and reviews while you're on a job.

  • $50 a month: hosting and updates, handled for you.

  • CPL

    cost per lead: the number every ad we run is measured by.

You can't answer. The text can.

When a call goes unanswered, the caller gets a text in about 30 seconds. An automated assistant asks what they need and hands you the details. You call back ready to quote.

  1. 01Your phone rings. You're on a job.
  2. 02No answer. Within about 30 seconds the caller gets a text from your business line.
  3. 03The assistant asks what they need and gathers the details.
  4. 04You get the details. Every lead logged. Nothing falls through.
Missed call demo · Sped up Idle

Tap to simulate a missed call.

Sped up. A real caller waits about 30 seconds.

How we run it

  • Carrier-registered.

    Your business line is registered with the carriers, as the law requires.

  • No purchased lists.

    We only text people who called your business first.

  • STOP means stop.

    Opt-outs are honored immediately and permanently.

The price · Missed-call text-back

One flat rate. Your numbers decide if it's worth it.

Missed-call text-back is $400 a month. Put a normal week into the calculator and see what the calls you miss are worth to you.

What a missed call costs you per month.

We don't know your numbers. You do. Set the sliders to a normal week.

Move the sliders to see your number.

Your inputs × your close rate. Not a statistic — arithmetic.

See it answer a missed call

Explore

01 · What we build

What we build

Websites, missed-call text-back, Google listings and business ads, and the work we've shipped.

See what we build

02 · Straight numbers

Straight numbers

Every price published, advertising included, and where to reach us.

See pricing

Why the name

Every business starts from a Basepoint.

Whether you're small, struggling or already established, Basepoint works toward one aim: helping businesses grow. The name is the surveyor's fixed point that every measurement starts from, and that's what we set out to be for yours. You can trust Basepoint to work hard for you and produce results. You create the business. We help you build it.

01

Is the text automated?

Yes. An automated assistant replies within about 30 seconds, asks what the caller needs, and sends the details to you.

02

Will you text people who never called me?

No. Texts go only to people who called your business first. We don't use purchased lists or third-party contact data.

03

Can a caller opt out?

Yes. Reply STOP and it stops, immediately and permanently.

04

Who owns the conversations?

Your business does. We process them on your behalf to run the service.

05

What does text-back cost?

Missed-call text-back is $400 a month, flat. Websites start at $600 for Starter, $1,000 for Standard and $2,000 and up for Full. Google listing setup is $400, and hosting with updates is $50 a month. Every price is on the pricing page.

06

What if I already have a website?

Each service is priced on its own. Text-back and the Google listing setup don't need a new site.

07

How long does a site take?

Seven days for a Starter site and fourteen for Standard, on your own domain. Full builds are scoped on a call. Hosting and updates after that are $50 a month if you want us to handle them.

08

Do you serve my town?

We're based in Springdale, Arkansas. Websites and text-back are set up remotely, so we work with businesses anywhere in the U.S. Google listing setup works for any town.

09

What do I need to start?

Your business, the towns you work and your business number. We handle the carrier registration.